Accident Essay Example | Topics and Well Written Essays - 750 words

Accident - Essay Example On this particular day, as his parents wants to buy for him a new car, a ‘Chevrolet Silverado 2012,’ they ask him to go and renew his license. He goes to the mall for the eye check test and the attendant informs him that even though the renewal is possible, it takes a few days to process and requires some payments. He makes the payment and receives a note to prove that his license is already renewed but he is waiting for delivery that is due in about three to four days. He then leaves for home. On his way home, his mother calls about the license renewal. He replies that he already renewed the license but is too tired and sleepy. He asks her to just get the car and take it home, something that she agrees to. He then turns off his phone, turns right and stays on the left lane. Mike then notices a speed bump and a U-turn and at the same time sees an old man riding a bicycle along the end of the right lane. Owing to the distance between the two lanes and the fact that the old man does not seem to move or show any intention of moving when Mike gets close to the U-turn, he increases his speed by 20 kilometers per hour from 50 kilometers per hour. As he gets close to the turn, however, the old man crosses the road. He does not have sufficient time either to stop the car or to avoid the man. Actually, he does not have time to think at all. He therefore hits the man without even noticing and drives on until he realizes shreds of glass on the passenger’s seat. Upon looking ba ckwards, Mike notices that the man is still. With the knowledge that he has hit the man, he thinks of speeding off the scene but changes his mind, stops the car and runs to the old man, to check whether the man is hurt of he is ok. At the shock that the man is not moving at all, Mike calls the police and the receiver asks him to check on the man. Another motorist however advises him not to touch the victim and Mike gets

Ethics and Morality Essay Example for Free

Ethics and Morality Essay Facing ethical conflicts and moral dilemmas are an everyday reality in nursing profession. Examples of ethical conflicts and moral dilemmas in health care are euthanasia confidentiality. These bioethical dilemmas are affecting health care professionals, specifically the nurses. The term Euthanasia is from a Greek word for â€Å"good death† and in English it means an â€Å"easy death† or the â€Å"painless inducement of quick death†. Easy death is divided into two categories; passive euthanasia, which involves doing nothing to preserve life and active euthanasia, which requires actions that speed the process of dying. Dilemmas on euthanasia are terribly hunting the nurses as a profession. Ending a patient’s life by way of active or passive euthanasia is an issue relating the patient’s autonomy in choosing what’s best for himself. For the individuals has the dignity that attaches to personhood by reason of the freedom to take one’s own life. Euthanasia is such a difficult task of decision making with regards to the nursing profession. For the major purpose of nursing care delivery is the pursuit of health, with the prevention of death and alleviation of sufferings as a secondary goal. The American Hospital Associations Patients Bill of Rights rules 5 and 6 outline the individual’s right to privacy in health care. 5. The patient has the right to every consideration of his privacy concerning his own medical care program. Case discussion, consultation, examination and treatment are confidential and should be conducted discreetly. Those not directly involved in his care must have permission of the patient to be present. 6. The patient has the right to expect that all communications and records pertaining to his care should be treated as confidential. Confidentiality is an important health care ethics of trust that patients place on nurses. A great barrier between nursing practitioners and patient would exist if the patient felt that information in regard to his or her body condition was the subject of release to publications. Fear of disclosure has in the past led minors with sexually transmitted diseases to suffer without care rather than to seek aid, knowing that the system required by the health care system is to notify their parents. But before nurses will engage or participate in decision making concerning bioethical dilemmas, they should be competent enough in clinical ethics. For without clinical ethics competence, nurses will not be viewed as participants in clinical ethics and discussion and will not be valued by patient’s families and other health care professionals when discussing ethical discussion. That’s why they should be more knowledgeable about the interaction of ethical and moral issues that affect the institution and public policy decisions. A sense of powerlessness and moral distress in nursing often leads to inaction rather than the leadership necessary to meet the patient’s needs for nursing and health care. Nurses have an ethical and legal obligation to be competent practitioners. Moral thinking and ethical awareness are aspects of competent nursing practice. Thus, if nurses are to be excellent nurses and participants in decision making, it is important that nurses should gain ethics and laws.

Side Effects of Computer Addiction

Side Effects of Computer Addiction Computer Addiction: Side Effects and Possible Solutions Since 1979 when the first microcomputer started coming to the United States and Great Britain there has been a very extensive growth in the areas of computers and drugs. The simultaneity of these two occurrences and the scales of peoples involvement with computers gave way to emergence of the term ‘computer addiction in the early 1980s. The word ‘addiction stands to emphasize the seriousness of the problem and implies the possibility of drastic consequences that computer mania might have. In the current paper we will explore the problem of computer addiction with the emphasis made on its bad effects and possible solutions that might be offered to reduce them to minimum or, if possible, to get rid of computer addiction at all. Our claim is that computer addiction exists, humanity needs to be extremely cautious of its bad effects and it has to work out appropriate treatment to help computer dependent people to solve their problems. The reality of modern life is such that personal computers and Internet access have been proliferating across the world. Everyday activities at home, work, and school are increasingly dependent upon computers. Computers are used to organize data, word process documents, send e-mails, and search for new information via the Internet. Between 9 and 15 million people use the Internet daily, and it is estimated that every 3 months the rate of use increases by 25% (Cooper 181). Through Internet computer becomes a useful tool for communication. No one would deny the importance of computer in modern life and the importance of Internet, in particular, but their properties that promote addictive behaviors and in case of Internet pseudo-intimate interpersonal relationships should not be neglected. Cyberspace that computers and Internet create may result in cyber disorders such as virtual relationships that evolve into online marital infidelity or online sexually compulsive behaviors. An increa sing mental health concern, cyber disorders such as Internet addiction disorder (IAD), also known as pathologic Internet use (PIU) have been identified to diagnose serious issues related to Internet use (Young Rogers 25). The side effects of Internet addiction will be discussed below, whereas at the beginning the general considerations as for the term ‘computer addiction are offered. In the doctoral research concerned with computer dependency Margaret Shotton suggests that the term ‘computer addiction should not be used merely concerning the relatively small proportion of computer users who become intensive computer devotees, but, instead, it should stand to denote ‘the state of being given to a habit or pursuit (Shotton 7). The researcher defines a computer dependent person as a hobbyist, ‘a person devoted to a hobby (sometimes used with a connotation of crankiness), where hobby denotes ‘a favorite occupation pursued merely for amusement or an individual pursuit to which a person is devoted out of proportion to its real importance (Shotton 7). One of the values of Shottons research is that the author conducts investigation that proves existence of computer dependency through obtaining the facts of this existence from a number of sources, namely, existing literature on the problem, the authors of the literature and other psychologists, computer studies teachers, and professional care agencies. Personal contact was made with people who worked with computers and average computer users. They all showed belief in the occurrence of the syndrome of computer dependency. Though the respondents did not consider the syndrome to be a widespread problem believing that it affected only a few individuals among the vast number of computer users but the research still confirmed the existence of the syndrome of computer dependency (Shotton 20). Dr. Maressa Hecht Orzack, the founder and coordinator of the Computer Addiction Service, singles out psychological and physical symptoms of computer addiction. Psychological symptoms are: Having a sense of well-being or euphoria while at the computer; Inability to stop the activity; Craving more and more time at the computer; Neglect of family and friends; Feeling empty, depressed, and irritable when not at the computer; Lying to employers and family about activities; Problems with family and friends (Orzack 2003). Physical symptoms are: Carpal tunnel syndrome; Dry eyes; Migraine headaches; Backaches; Eating irregularities like skipping meals; Failure to attend to personal hygiene; Sleep disturbances, change in sleep pattern (Orzack 2003). Coming back to Shottons experiment with studying the side effects of computer addiction we should say that all these symptoms were observed with the interviewees. Though most of the dependents did not want to admit their addiction some did admit that they experienced negative effects from their activities. Some interviewees spoke of the negative effects that their computer addiction had on their employment. One person admitted that in the past he had spent time playing with the computer while he was at work. But the addiction disappeared when he bought his own home microcomputer upon which he had unrestricted access to program as he wished. Another interviewee admitted that it was difficult for him to concentrate at work, instead of handling the problems that appeared he found himself puzzling over computer problems which he could explore only while at home. This turned out to be especially problematic when he was cycling home from work as not once he had nearly ridden into parked ve hicles. The third interviewee spoke of the problems that occurred because of a poor match between his skills and those demanded by his bosses. He was responsible for management activity and could not perform it well because he spent a lot of his working time directly with the computer instead of working with people. What is important is that a lot of interviewees appeared to be reluctant to change their job positions just to remain in the posts that presupposed the frequent use of computers. If, on the contrary, promotion implied more time at computing interviewees spent more hours at work that caused in their intercourse with friends and families. Students of different age admitted that their academic performance suffered because of their devotion to computing. ‘My school work suffers, ‘It was an impediment to my degree, I should have been reading books, ‘It detracts from my schoolwork, ‘I did very poorly at university in the first two years it was detrimental to my coursework and I nearly got thrown out for hacking into the universitys Prime system were the most common answers of those who realized that they were achieving lower standards academically (Shotton 212). But along with these statements the students showed their certainty about the fact that they were more likely to find jobs related to computing than to the spheres they were prepared for at their educational establishments, due to constant work at computer they felt confident in this sphere. As it was mentioned above social lives of computer addicts are also affected. Computers take much of the dependents free time and, as a result, less time is spent communicating with others. Moreover, different misunderstanding appears on the basis of absence of the common interest to computing in case friends and members of the family do not share the interest in computers. Many respondents from Shottons research admitted that they found computing an escape from social interaction: they found it stressful in the past and computer enabled them to get rid of the undesired communication. Working on computer was a common excuse in case the dependants did not want to attend various social activities. Computer mania affected most of all those addicts who were married as they spent less time with their spouses and children. Domestic disharmony, problems in sexual relationships these were the commonest negative effects of computer addiction on a family scale (Shotton 213). Other side effects include those that computers have on the personalities of the dependents. People addicted to computers tend to be more intolerant and impatient with others. Computer becomes a sort of refuge from the real life for them and they become more reserved and restrained. Sometimes a computer dependent person loses interest in the world around and does not even care of ones personal happiness, this person sees computer as the only ‘creature in the world that can understand him or her. The negative physical effects that computer addiction can cause include restlessness, sleeplessness, tension, headache and backache. If computer dependents suffer from some disease the disease worsens while constant working on computer. As far as the problem of computer addiction is concerned Internet addiction deserves especial consideration. Different terms are used to denote this kind of computer addiction: pathological Internet use or problematic Internet use. An Internet addicted person loses the ability to control ones use of the Internet. This lack of control causes marked distress and/or functional impairment (Shapira et al. 270). The addiction may go along with depression, obsessive-compulsive disorder or alcohol and drug addiction. The most obvious symptoms of Internet addiction include social isolation, family discord, divorce, academic failure, job loss, and debt (Young et al. 475). Other symptoms are: neglecting responsibilities, feelings of depression, tension, anger when Internet is not accessible, a need for better computer programs, etc. There are five Internet-related issues that Internet addiction is composed of: cybersexual addiction, cyber relationship addiction, net compulsions, information overload, and addiction to interactive computer games (Young et al. 476). Side effects of Internet addiction of any type are the same as the ones of computer addiction in general. It influences negatively relationship within families, the members of which believe that they mean nothing to their relative as he or she spends hours sitting in front of the computer. Internet addiction might bring serious financial problems as the habit does not only require some financial provision but it leads to neglecting responsibilities by the dependent that, in turn, may lead to loose of job due to poor performance. Treatment options to computer addiction include: Cognitive-Behavioral Therapy. It is based on Becks (1976) theory that thoughts determine feelings. The theory encourages the dependent to recognize thoughts and feelings causing him/her to inappropriately use the computer to meet personal needs (Orzack, 1999 15). This is achieved through the following stages: precontemplation, contemplation, preparation, maintenance, and termination. In the first stage the dependent does not recognize the problem that he or she has and, therefore, does not want to change anything. Thus, the therapists task at this stage is to help the patient understand that the problem exists and help him/her realize the necessity of solving it. In the second stage the individual recognizes the need for change but still does not have a substantial desire to change something. In the preparation stage, the individual is ready to establish a plan to address the problem. The dependent person realizes that he or she needs to establish control over computer use by setting time limits. The person seeks for other activities that can be done when the urge to use the computer exists. The maintenance stage begins when the dependent learns to control ones computer use. The goal of this phase is to prevent relapse. The final stage, termination, occurs when the individual has no more desire to overuse the computer. During the treatment the therapists task is to support the dependent in every stage encouraging his or her entering another stage (Wieland 153). Psychopharmacology. It is aimed at treatment of depression, obsessive-compulsive disorder, and other anxiety disorders that computer addiction goes along with. Addictions Treatment and Self-Help Groups. The treatment is organized by special addiction services like the Center for Online Addiction, the Institute for Addiction Recovery at Proctor Hospital in Peoria, the Computer Addiction Services at McLean Hospital in Belmont, The National Council on Sexual Addiction and Compulsivity, etc. Solutions to computer addition may include keeping oneself busy by involvement into work irrelevant to the work of computer. Hobbies become of much importance when there is a desire to get rid or computer dependency. Psychotherapy, marital counseling, addition counseling, parent counseling, social skills training are among the solutions available. Though they are applicable depending on this or that particular case, the use of them in complex is also rather beneficial for the dependent if appropriately organized and controlled. Thus, the paper defined computer and Internet addiction, showed their side effects and offered the most effective ways of solving the problem. Though the solutions proposed are rather helpful, it is a computer users responsibility not to become a computer addict. Personal control over the use of control is required not to become a compute/Internet addict. Works Cited Cooper, A. 1999, ‘Sexuality and the Internet: Surfing into the new millennium, CyberPsychology and Behavior, no. 1, pp. 181-187. Lamberg, L. 1999, ‘Computers enter mainstream psychiatry, Journal of the American Medical Association, no. 278, pp. 799-801. Orzack, M. 1999, ‘How to recognize and treat computer addictions, Directions, vol. 9, no. 2, pp. 13-20. Orzack, M. H. 2003, ‘Computer addiction services, Available at: http://www.computeraddiction.com Shapira, N. et al. 2000, ‘Psychiatric features of individuals with problematic Internet use, Journal of Affective Disorders, no. 57, pp. 267-272. Shotton, M. A. 1989, Computer Addiction? A Study of Computer Dependency, London, Taylor Francis. Wieland, D. M. 2005, ‘Computer addiction: Implications for nursing psychotherapy practice, Perspectives in Psychiatric Care, vol. 41, no. 4, p. 153. Young, K. 1998, Caught in the Net, New York, Wiley. Young, K. et al. 1999, ‘Cyber disorders: The mental health concern for the new millennium, CyberPsychology and Behavior, vol. 2, no. 5, pp. 475-479. Young, K., Rogers, R. 1998, ‘The relationship between depression and Internet addiction, CyberPsychology and Behavior, vol.1, no. 1, pp. 25-28.

Thinking Before You Start Inking Essay -- Health

The lives of average teenagers are filled with perceived angst, usually due to the pressure to conform by society, and more and more of them are trying to claim independence by permanently marking their skin. A survey conducted by the Journal of the American Academy of Dermatology found that 36 percent of Americans between the ages of 18 and 29 have at least one tattoo (Associated Press). However, the study did not look at minors who had tattoos, probably due to the fact that 39 states have laws prohibiting minors from getting tattoos and thirty-one states have laws that prohibit both piercing and tattooing on minors without parental permission (National Conference of State Legislatures). However, the focus of this paper will be on the state of Texas, and Texas Health and Safety Code Ann.  §146.012, which â€Å"Prohibits anyone from performing a tattoo on a person under age 18 without the consent of a parent or guardian who believes it is in the best interest of the minor to cover an obscene or offensive tattoo. Required consent may be the physical presence of the individual's parent or guardian or the provision of evidence that he or she is the parent or guardian of the person who is getting the tattoo† (National Conference of State Legislatures). While the law prohibits minors from getting tattoos in Texas, there may be heated debate in households as minors try to convince their parents to give them permission to tattoo. Minors need to realize that tattoos are permanent, and that waiting until they are of age will give them a better sense of judgment when it comes to permanently scarring their bodies. Much of the non-tattooed population does not truly understand the tattoo process, and how it has become safer. However the process o... ...ercare of their tattoo if they want it to heal quickly and be as bright as possible" (Beckerman). Trusting a minor to do that, might make them better adults, but learning to take the time for big decisions is lesson that will help them get along in life on a much smoother path. Works Cited Associated Press. Survey Shows That 24 Percent of Americans Ages 18-50 Are Tattooed. 23 July 2006. Web. 14 March 2012. Beckerman, Gerry. Interview with Tattoo Artist, "Inkslinger" Karen L. Hudson. 13 March 2012. web. Bernstein, Niel. How To Keep Your Teenager Out of Trouble and What To Do If You Can't. New York City: Workman Publishing Company Inc., 2001. Print. Dickson, Amy. "Why Not Tattoo." Time (1999): 41. Print. National Conference of State Legislatures. Tattooing and Piercings for Minors. October 2011. Web. 14 March 2012. Tattoos. April 2009. Web. 14 March 2012. Thinking Before You Start Inking Essay -- Health The lives of average teenagers are filled with perceived angst, usually due to the pressure to conform by society, and more and more of them are trying to claim independence by permanently marking their skin. A survey conducted by the Journal of the American Academy of Dermatology found that 36 percent of Americans between the ages of 18 and 29 have at least one tattoo (Associated Press). However, the study did not look at minors who had tattoos, probably due to the fact that 39 states have laws prohibiting minors from getting tattoos and thirty-one states have laws that prohibit both piercing and tattooing on minors without parental permission (National Conference of State Legislatures). However, the focus of this paper will be on the state of Texas, and Texas Health and Safety Code Ann.  §146.012, which â€Å"Prohibits anyone from performing a tattoo on a person under age 18 without the consent of a parent or guardian who believes it is in the best interest of the minor to cover an obscene or offensive tattoo. Required consent may be the physical presence of the individual's parent or guardian or the provision of evidence that he or she is the parent or guardian of the person who is getting the tattoo† (National Conference of State Legislatures). While the law prohibits minors from getting tattoos in Texas, there may be heated debate in households as minors try to convince their parents to give them permission to tattoo. Minors need to realize that tattoos are permanent, and that waiting until they are of age will give them a better sense of judgment when it comes to permanently scarring their bodies. Much of the non-tattooed population does not truly understand the tattoo process, and how it has become safer. However the process o... ...ercare of their tattoo if they want it to heal quickly and be as bright as possible" (Beckerman). Trusting a minor to do that, might make them better adults, but learning to take the time for big decisions is lesson that will help them get along in life on a much smoother path. Works Cited Associated Press. Survey Shows That 24 Percent of Americans Ages 18-50 Are Tattooed. 23 July 2006. Web. 14 March 2012. Beckerman, Gerry. Interview with Tattoo Artist, "Inkslinger" Karen L. Hudson. 13 March 2012. web. Bernstein, Niel. How To Keep Your Teenager Out of Trouble and What To Do If You Can't. New York City: Workman Publishing Company Inc., 2001. Print. Dickson, Amy. "Why Not Tattoo." Time (1999): 41. Print. National Conference of State Legislatures. Tattooing and Piercings for Minors. October 2011. Web. 14 March 2012. Tattoos. April 2009. Web. 14 March 2012.

American Slavery Essay -- Slavery in the United States

Enormous changes swept through nearly every facet of American society in the years between the American Revolution and the Civil War, and the institution of slavery was no exception to this rule. Prior to the Revolution, slavery existed in every American colony. The growing population of settlers was founded on and maintained by notions of inequality, in which indentured servants and slaves provided the necessary manpower for the development of a largely agricultural economy and the settlement of an ever-diminishing frontier. First- and second generation whites began to equate race and servitude as white indentured servitude waned and black slaves came to represent the primary source of forced labor in the Americas. In the seventeenth and eighteenth centuries, many whites and blacks negotiated the terms of slavery for the first time – new slaveholders sought to define the status of slaves and to create a viable workforce out of individuals unfamiliar with the language, land, or expectations of their keepers; new slaves, still intimately tied to their native languages and cultures, struggled to comprehend the new status forced on them in a strange land. As each group viewed the other as hostile strangers, dehumanization and brutality were commonly employed by new masters to conform African behavior to their expectations and needs. After the American Revolution, slavery underwent significant transformations in concert with larger changes sweeping the political, economic, and religious structure of the nation. The spirit of liberty in which the revolution was fought gave pause to whites who had begun to take the status of bondsmen for granted and elicited different responses in the North and South. Gradual emancipation in ... ... different from that of the colonial years – it was a distinctly Southern institution, grounded in the accepted tradition of generations past, bringing masters and slaves into closer contact, and eliciting radical opposition for the first time in the North. In other ways, antebellum slavery was a product of its earlier embodiment, shaped and transformed by the political, economic, and religious revolutions of the interwar years, just as the rest of society was. By 1861, an even greater revolution would be necessary to form a society free from its yoke. Works Consulted Douglas, Frederick. Narrative of the Life of an American Slave, Written by Himself. New York: Signet, 1968. Ginzberg, Lori D. Women in Antebellum Reform. Wheeling, IL: Harlan Davidson, Inc., 2000. Kolchin, Peter. American Slavery, 1619-1877. New York: Hill and Wang, 2003. American Slavery Essay -- Slavery in the United States Enormous changes swept through nearly every facet of American society in the years between the American Revolution and the Civil War, and the institution of slavery was no exception to this rule. Prior to the Revolution, slavery existed in every American colony. The growing population of settlers was founded on and maintained by notions of inequality, in which indentured servants and slaves provided the necessary manpower for the development of a largely agricultural economy and the settlement of an ever-diminishing frontier. First- and second generation whites began to equate race and servitude as white indentured servitude waned and black slaves came to represent the primary source of forced labor in the Americas. In the seventeenth and eighteenth centuries, many whites and blacks negotiated the terms of slavery for the first time – new slaveholders sought to define the status of slaves and to create a viable workforce out of individuals unfamiliar with the language, land, or expectations of their keepers; new slaves, still intimately tied to their native languages and cultures, struggled to comprehend the new status forced on them in a strange land. As each group viewed the other as hostile strangers, dehumanization and brutality were commonly employed by new masters to conform African behavior to their expectations and needs. After the American Revolution, slavery underwent significant transformations in concert with larger changes sweeping the political, economic, and religious structure of the nation. The spirit of liberty in which the revolution was fought gave pause to whites who had begun to take the status of bondsmen for granted and elicited different responses in the North and South. Gradual emancipation in ... ... different from that of the colonial years – it was a distinctly Southern institution, grounded in the accepted tradition of generations past, bringing masters and slaves into closer contact, and eliciting radical opposition for the first time in the North. In other ways, antebellum slavery was a product of its earlier embodiment, shaped and transformed by the political, economic, and religious revolutions of the interwar years, just as the rest of society was. By 1861, an even greater revolution would be necessary to form a society free from its yoke. Works Consulted Douglas, Frederick. Narrative of the Life of an American Slave, Written by Himself. New York: Signet, 1968. Ginzberg, Lori D. Women in Antebellum Reform. Wheeling, IL: Harlan Davidson, Inc., 2000. Kolchin, Peter. American Slavery, 1619-1877. New York: Hill and Wang, 2003.

Post Traumatic Stress Disorder and Veterans :: Post-traumatic stress disorder, PTSD

This essay discusses Post Traumatic Stress Disorder (PTSD) and its effect on combat soldiers involved in the Afghanistan and Iraq Wars. The goal of this paper is to inform others about what the soldiers deal with during and after combat and the different treatments available for them to cope with and hopefully overcome this disorder. PTSD is an anxiety disorder that develops when someone is witness to or experiences a traumatic event. PTSD has specific symptoms resulting from traumatic life threatening experiences. Symptoms resulting from the event must be present in a certain way over a period of time and for certain duration. A person who witnesses two or more traumatic events in a short amount of time can cause the brain to release the hormone glucocorticoid which helps control the response to stress. When this hormone is low or depleted and a second traumatic event takes place before the hormone is replenished in the brain, the stress becomes even more intensified thus increasing the person’s chances of developing PTSD. Most people who develop PTSD get better but 1 out of 3 people may continue to have some symptoms over their lifetime. The main symptom of PTSD is reliving the traumatic experience through flashbacks and nightmares. Other symptoms include soldiers avoiding situations, people or conversations that would remind them of the trauma. They tend to avoid memories by becoming numb, distant, or stop showing love towards others. Activities, such as sports, that may have been a favorite pastime, may not be interesting anymore. The person may also show signs of paranoia as always being alert and on the lookout for danger. They may become jittery, easily startled when hearing loud noises such as a car backfiring or when a friend dove behind a store dumpster after a store employee threw a florescent light and it made a sound like an explosion. In some cases, the person becomes angry, irritable, and even violent. People who are dealing with PTSD may start drinking and using drugs to cope with the memories, flashbacks and nightmares. Many feel hopelessness, shame, or despair. PTSD makes holding down a job much harder, and relationships can be destroyed when there is physical, verbal or mental abuse. Some people cannot deal with the continual flashbacks and nightmares of PTSD and end up committing suicide. There are several treatments to help patients deal with symptoms of PTSD and to have more productive and happier lives.

Counter-Intuitive Marketing

Chapter 10 gives the reader a view if direct marketing is really effective on selling products to consumer at large. Most of selling companies consider direct marketing as a â€Å"personalized† marketing; however, there is more to the tedious door-to-door selling. Factors are attributed to how the consumers buy-in to the concept that goes to the product, may it be the message it conveys or the packaging itself. Before going to the assessment of current direct marketing strategies and research designs that can be used to target the right customers, the current problems of direct marketing were enlisted.One of the problems experienced was the decline in the response rates among the consumers. This situation may lead to the next problem which is saturation to direct marketing mails. Since many companies are into direct selling, there may also be a thin delineation among these companies. This leads to the problem of having not enough innovation in the part of the marketers. With t hese problems at hand, the author routed us to the idea if the list that marketers have at hand is really the list that would patronize their products.In marketing, it is important to understand the market so you would know if your product will fit. It is easy to secure a list, but the book tells us that there is more to having that list. When marketing a certain product, it is important to understand the behavior and attitudes of the consumers. The material recommends that it pays the company who builds their own list and understands the needs of those consumers on that list. In this way, from a bigger perspective of the population, the company can identify the segment of the population that is expected to buy.However, the concept of direct marketing is not only confined to the relationship of the company to its consumers. Direct marketing can also happen to business-to-business. One computer company can sell its services to another company who would need its products. But just lik e how one company should understand its consumers, when dealing with companies as well, it would need to know what it values, what it finds important or what risks it will take. Towards the end of the chapter, it discusses methods on how one company can find effective direct marketing strategies.The process of finding the appropriate strategy is continually evolving. It is not serving the same content yet in different packaging. Changing strategy mix from time to time will help the marketer fine tune his design to effectively sell the products. It also pays in direct marketing to make itself visible, not only once to the customer. Once a direct mail is sent to the consumer twice, it will yield a higher possibility of response from the side of the consumer. Direct marketing in an essence is an experiment that molds itself to perfection.One cannot really have a perfect model to follow, but one thing sure about making it effective is to always acknowledge the side of your productâ€⠄¢s market. Indeed, it is a powerful tool once a company can get it right, but also a way of wasting resource if done otherwise. The next chapter leads the readers to a more specific perspective of marketing – building the concept for the product that will be sold to the customers. Within a product, marketers can actually think of numerous possibility or mixes on how to market it effectively.Some companies would go on for discounts, freebies and favors. However, not all these would actually work. It shows that it will be all competition driven, thus, sacrificing the actual sales that the product would have. Most of companies employ the idea of the traditional concept testing. In doing this design, it is recommended that companies should have larger sample sizes and should disclose the full description of the product. This is to ensure that they will have at least the credible response of the consumers about their selling proposition.However, this strategy is engulfed with pro blems. It fails to acknowledge that consumers may not really mean what they are saying. The customer’s promise of saying that he will buy the product may not necessarily mean that they will do the thing of buying it. Models may say that consumers will most likely buy it if there is a high self reported probability of purchase. Then again, this is still a gamble. As mentioned on the previous chapter, there is more to understanding the target market. Affective and cognitive components affect the consumer’s decision to buy the product.Affective would mean their intangible impressions or their feelings, and the latter focuses on their intellectual impressions on how the product could be of help to them. These two components have to be reconciled in order to have a clearer picture on the consumer’s willingness to buy the product. However, as mentioned, there are still numerous options under one concept. The two components cannot give the marketers a concrete answer o n what to really market on the larger scale of consumers. A methodology is herein presented to address this challenge.As proposed by Paul Green of the Wharton School at the University of Pennsylvania, the multiple trade-off analysis can address the problem on how to consolidate the factors and all other small concept under the big product design. One can also evaluate each factor independently; however the multiple trade-off analysis can also show the interaction effects between factors. Not all factors is a stand-alone, the researcher must acknowledge that one factor can actually rely on another. The end each analysis is always to come up with the best marketing decision.The chapter warns marketers that the most appealing concept may be the most expensive one. As the company proceeds with its operations, not taking into consideration the financial part can be detrimental. Thus, deciding on the best concept will speak about optimality – not only considering the dimension but always keeping in mind profitability. Evaluation thousands of options is always worth doing and balancing it with the returns would lead to a marketing success. Possible Questions to the CEO During the Interview 1.What strategy does your company employing when you market directly your products? 2. What were the success and failures of this strategy? 3. How did you understand your market base in order to cope up with the failures of the existing strategy? 4. What method did you use to know what effective marketing concept that would let your consumers avail of your product or service? 5. Do you think you method has been successful in capturing your target market? Why? BIBLIOGRAPHY Clancy, Peter C. Krieg Kevin J.. Counter-Intuitive Marketing. New York City: Free Press, 2000.