Marketing Proposal Marketing Plan - 1575 Words

Greyston Bakery Marketing Proposal Executive Summary Marketing is a very crucial component of every business. The case study mentioned in this paper discusses a complex business structure, where the company’s goals are more concerned with community and environment sustainability. However, for the concerned company to achieve its goals, the Chief Executive Officer needs to improve its profitability without deviating from the core mission. This proposal will address the key issues facing the company, propose strategies to solve the pertinent issues and choose the best strategy for implementation. Furthermore, the proposal will explain the rationale for choosing the aforementioned strategy and analyze the strategy’s execution plan. Statement of Purpose The aim of this marketing proposal is to identify the key issues lowering profitability at Greyston Bakery, propose three strategies to increase lucrativeness while supporting the Benefit Corporation s mission, and choose the best strategy to present to the Chief Executive Officer. Key Issue addressed Enhancing Profitability The primary intention for establishing a business is to generate profits. In this scenario, Greyston Bakery seeks to go beyond profit making by ensuring that it operates in the best interest of its workers, community, and the environment since it is a Benefit Corporation. However, without enhancing its profits, the company can neither support its mission nor realize its goals. The Chief Executive Officer,Show MoreRelatedMarketing Pl An Organization1658 Words   |  7 PagesWeek 8 Marketing Plan Lacey Davis A marketing plan is a strategic document outlining an organization’s advertising and marketing efforts describing its goals and objectives within a certain time period. **The components and dimensions are important in developing a marketing plan and useful to non-profit and profit organizations. A Marketing Plan assists in obtaining external funding, useful in identifying strategic alliances, and assist in gaining customer commitment, strategic plans oftenRead MoreWhy Do You Believe So Many Other Employees Participate At Marketing Planning?855 Words   |  4 Pagesemployees participate in marketing planning? Putting together a marketing plan is often labor intensive and essential to the success of the business, subsequently, often many departments will contribute in their field of expertise. 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